Then again, Spotify has plenty of cash lying around. Another reason they struggle is that big boys like Spotify and Pandora have already won over a major chunk of the audience. Streaming music is an expensive business, which is why so many of these apps and services struggle to make money.
And eventually, without a doubt, Spotify will have to worry about the money. The idea here is to grab new users as quickly as possible, and worry about the money later. SheerID will verify that these subscribers are, in fact, enrolled in school. The discount takes Spotify’s premium $10 subscription and slashes it in half, as long as the user is registered in any four-year, two-year or junior college in the country. In a space that continues to fill up with competition from small startups and incumbents alike, Spotify is trying to acquire as many new users as possible with the launch of a 50 percent discount for college students.
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